Head of Paid Media

Marktplaats is seeking a Head of Paid Media who will play a crucial role with his / her team in driving all aspects of both online and offline media investments (short & long term). The role will report into the CMO of Marktplaats and will be part of a great team of talents in an agile and international environment and a work culture that's been genuinely committed to diversity & inclusion. 

You and your team will be leading our annual connections planning strategy & execution in close collaboration with key internal partners and external agency partners. This is a fabulous opportunity for anyone with outstanding capabilities related to data-driven media strategy and activation. 

You should therefore be knowledgeable about bringing together offline and online channels planning strategies and about generating relevant audience insights & subsequent strategies and analytics needed to power effective media investments.

In this exciting role, you will be working closely with Product, Integrated Marketing, Content development, CRM & Analytics teams as well as strategic Ad Tech partners and various agencies so you will require a solid ability to manage projects across multiple departments and partners and showcase solid leadership and communication skills. 

The role:

• Act as a multifaceted media expert who will be accountable for delivering world class data-driven media strategies and plans.

• Further build paid media capability within the team to drive effective media strategy that delivers brand growth: bring to team constant in-depth knowledge of the paid media industry, market & Ad Tech dynamics as well as best practices to further improve campaign efficiency through deeper use of our Ad Tech functionalities.

• Champion a performance marketing mindset when it comes to paid media optimisation across the funnel.

• Drive our paid media "Now New Next" agenda, identifying the emerging media consumption & technology trends and test new ways to connect with our various audiences across multiple platforms & formats.

• Combine excellent media market, technical knowledge & data analysis to help the team develop, activate, and optimize a large variety of sophisticated campaigns across the funnel.

• Drive continuous efforts to improve our Paid Media strategy and tactics (understand the drivers of performance) working cross-functionally with analytics, Integrated Marketing & content teams as well as relevant Media / Ad Tech partners.

What we are looking for:

• A passionate & data driven media expert with great knowledge of the Dutch (& ideally Belgian) media landscape as well as progressive measurement & optimization techniques.

• You are constantly curious about consumers, with a deep understanding of consumer behaviour across all media channels.

• A strong teammate who enjoys working collaboratively in a fast-paced team environment.

• 10+ years of experience in full funnel media strategy, planning and budget setting in an e-commerce business.

• Demonstrated paid media execution to very high standards, with personal accountability for great performance.

• Positive energy, willingness to develop further, pro-active, entrepreneurial way of thinking.

• Solid leadership and team management experience

• Be an expert in advertising technologies such as ad servers, DSP's, DMP's, CDP's, RTB platforms, ad exchanges, cross-device tracking technologies, web analytics, dynamic creative tooling, audience modelling, bid management.

• Strong experience in media strategy and planning across all media channels (TV, Digital, Social, Audio, OOH) in Benelux & able to confidently review, critique media plans and presentations.

• Ability to self-manage and prioritize multiple tasks under tight deadlines.

• Excellent communication skills: the ability to explain technical concepts to non-technical audiences, and guide team members on doing the same.

• An ability to translate business needs into business opportunities which can be executed in small steps and prioritize them according to business value and impact.

• Strategic thinker, able to balance long-term vision with short- and medium-term goals with a strong focus to action.

• Fluent English speaker.

• Master's degree in an analytical or experimental field preferred – ideally in Marketing, Economics, Statistics.

• An attractive Base Salary.
• Participation in our Short Term Incentive plan (annual bonus).
• An excellent Equity program. This role plays a key part to the success of the organisation and therefore you will receive a piece of Adevinta every 6 months.
• Employee Stock Purchase Program with a match from Adevinta.
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
• A 24/7 Employee Assistance Program for you and your family, because we care.
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.